Inspired by the relaxed energy of Sweden’s summer capital of tennis, this capsule collection brings together effortless style and athletic attitude.
Designed for both the stands and the streets, it includes bold graphic tees, soft hoodies, classic caps and versatile bags — all crafted with a clean, sport-inspired aesthetic and a distinctly Scandinavian feel.

Whether you're courtside at the Nordea Open or just chasing the sun, this limited collection blends comfort, functionality and sharp style in equal measure.
Casual by nature, elevated by design — this is summer dressing, the SIR of Sweden way.