Game, Set, Style.
Discover our limited-edition tennis collection created exclusively for the Swedish Open in Båstad.
White Tennis Ball Dad Cap
White Tennis Ball Dad Cap
4 colors available
From Båstad with Style
Inspired by the relaxed energy of Sweden’s summer capital of tennis, this capsule collection brings together effortless style and athletic attitude.
Designed for both the stands and the streets, it includes bold graphic tees, soft hoodies, classic caps and versatile bags — all crafted with a clean, sport-inspired aesthetic and a distinctly Scandinavian feel.
Whether you're courtside at the Nordea Open or just chasing the sun, this limited collection blends comfort, functionality and sharp style in equal measure.
Casual by nature, elevated by design — this is summer dressing, the SIR of Sweden way.
Double-Breasted Done Right
Discover the timeless power of the double-breasted jacket — a statement piece that blends tradition with modern edge.
Our selection features sharp tailoring, luxurious fabrics and refined silhouettes designed to elevate any occasion. Whether you're dressing for the boardroom, a summer wedding or simply want to stand out with subtle confidence, these pieces deliver structured elegance with Scandinavian ease.
tailored linen
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